I. Resume Inputs

Use the below section to list out inputs in monographic resume-friendly format.

EXPERIENCE

DIGITAL OPERATIONS SPECIALIST

Passionate data-driven marketing leader excited to design innovative strategies to achieve OMNI ROAS and deliver a delightful growth environment for all teams.

Executing programmatic strategies, aligning with campaign objectives and KPIs. Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting. Staying up-to-date with the latest programmatic trends, technologies, and best practices.  Contributing to the evaluation of programmatic technology partners, and data providers. Collaborating with teams on measurement, media planning, creative and analytics to ensure seamless strategy

Leading multi-channel programmatic and digital media investment strategy across a range of verticals include healthcare, finance, CPG, skincare and government organizations.  Work with MarTech, Data Science, Data Systems, Creative, and Analytics are a few of the vital points of communication for collaboration to be successful in the program.

Key clients included Western Union, Novavax, Aetna, Circle, and USPS Results of implementation achieved 10% CPA decrease.

Leading strategy and implementation for clients across verticals. Responsible for marketing plan and budget management in the US Market of Tory Burch. Along with developing agile activation strategies to optimize media scale and drive customer acquisitions at an efficient 2x ROAS.

Digital Operations Specialist

Dollar Shave Club | Marina Del Rey, CA | May 2019 – August 2021

Led multichannel media tracking and activation operations for International Markets.  Leveraging cross-channel attribution modeling and measurement to drive audience targeting, customer acquisition and optimization. Launching programmatic media in-platform across display, video and native channels.  Collaborated with MarTech, Data Science & Systems, Creative, Strategic Analytics and Digital Product.  Key accomplishments were managing the implementation of a new technical stack saving the company +300k in fees as well as achieving a lowered CPA.

DIGITAL OPERATIONS ASSOCIATE

Group M | Culver City, CA | May 2018 – April 2019

Assisted with management of digital direct, programmatic & paid social activation tracking for International Markets.  Responsible for tactical implementation of $25+ million investment budget setup and measurement.  Active in relationship and communication management with publisher account/activation teams.  Experience with publishers across verticals including Conde Nast, Disney-ESPN, and NBC Universal. Based in Mindshare-Neo, evolved contributions included paid search assistance for Sage Enterprises and Customs & Border Patrol.  Digital investment primary clients included Facebook/Oculus, BP/Arco, Nature Made and Japan Airlines.

DIGITAL MARKETING CONSULTANT

Source Music Group | Remote, CHI | September 2017 – April 2018

Leading e-commerce design operations & paid social for licensing company. Responsible for managing digital catalogue and UX planning in collaboration with offshore creative consultants.  Assisting with B2B customer acquisition and organic YouTube content to maximize brand reach.  Cross functional collaboration included managing DAT catalog digitization in tandem with independent audio engineer.

DIGITAL ACCOUNT MANAGER

Business Times Interactive | Columbia, MO | March 2017 – August 2017

Coordinated digital media and web design projects for Midwest small-to-medium b2b as well as b2c clients based including St. James Winery, CIDAN Machinery email campaigns and Elements Home Energy Solutions. Highlights from my time included renewing a paid social client and increasing organic search +20%.

GALLERY MARKETING DIRECTOR

Sager Braudis Gallery | Columbia, MO | March 2016 – August 2016

Strategic marketing and direct acquisition sales director driving privately owned commercial fine art gallery to exceed goals by +10% in first month. Developed new revenue streams including local design partnerships and launching e-commerce sales of fine jewelry.

EXECUTIVE DEVELOPMENT PROGRAM, SALES SUPERVISOR

Macy’s | Columbia, MO | September 2015 – March 2016

Coordinated implementation of Macy’s selling initiatives and associate training for women's shoes, fine jewelry, and the handbags department.  Highlights from my time sales management included improving customer acquisition 5%+, customer ratings and inventory management internal procedures maximizing audit match rate while lowering loss.  Position aided transition of store liquidation during national corporation changes.

ADMINISTRATIVE ASSISTANT

Prudential Rubloff | Chicago, IL | May 2010-December 2011

Managed day-to-day office procedures, records keeping and client communication for luxury realtors in the Chicago Gold Coast. Key functions covered MLS updates, rental application processing and website updates. Re-organized the file structure to improve efficiency