DIGITAL MARKETING CONSULTANT

CONTACT

consulting@tayastephens.com

501.366.2204

Little Rock | Remote + Open To Travel

Description

Passionate data-driven marketing leader excited to design innovative strategies to achieve OMNI ROAS and deliver a delightful growth environment for all teams.

Contact

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consulting@tayastephens.com
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501.366.2204
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North Little Rock | Remote + Open to Relocation

Education

BA, Public Communication & Advertising, 2015

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Truman State University
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MA, Industrial-Organizational Psychology, 2019

The Chicago School of Professional Psychology, Irvine Campus

Certifications & Skills

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Amazon Video Ads
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Amazon Advanced DSP 
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Amazon Ads
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Walmart Trade Desk
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Pending Paralegal Certification
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Fun Facts

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Pup Mom
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Theatre Nerd
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Basic Mandarin Skills
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II. Resume Graphics

The below section tracks icons and graphics used.

III. experience

The below section tracks icons and graphics used.

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Mars United Commerce
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Senior Manager, Programmatic Retail Media

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January 5 - Present
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Leading programmatic retail strategy and activation for Amazon Ads for market-leading premium pet brands.  Maneuvering within this role encompasses campaign manager skills, strategic data analysis and cross-channel collaboration for driving revenue growth. Successful performance for clients is exemplified through in  11%+ ROAS growth YOY and

Company Information

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35 West Wacker Drive, Chicago, IL 60601
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Work Verification:
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Hanson Dodge
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Senior Amazon Programmatic Consultant
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November 2025 - Present
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Led the complete migration from Managed Service to Amazon DSP Self-Service for Now Foods 2026 Amazon media, including the below: 

1. Creation of new Entity and new campaigns
2. Creation of activation and trafficking process
3. Full-service ad operations and campaign manager end-to-end implementation
4. Strategic planning & Audience Optimizations

Continued partnership goals  include driving expanded awareness and reach opportunities to aid in driving ROAS across LOBs. Key successes have included driving 10+% NTB, achieving sales benchmarks and increasing agency revenue through direct partnership.

Company Information

220 E Buffalo St, Fl 2, Milwaukee, WI 53202

Work Verification: jwhitt@hansondodge.com, robert.gwillim@signify-tech.com

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Reference: Jeremy Whitt
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Phone number: 414-347-1266
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WPromote
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Senior Amazon Programmatic Consultant
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November 2025 - Present
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Executing programmatic strategies, aligning with campaign objectives and KPIs. Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting. Staying up-to-date with the latest programmatic trends, technologies, and best practices.  Contributing to the evaluation of programmatic technology partners, and data providers. Collaborating with teams on measurement, media planning, creative and analytics to ensure seamless strategy for clients including TransUnion, American College of Physicians

Company Information

101 Continental Blvd, Suite 150, El Segundo, CA 90245

Work Verification: kacy.murakami@wpromote.com

Reference: priscilla.dutra@wpromote.com, galinaharisson

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Phone number: 310-683-0393
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IPG - Kinesso
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Associate Director, Addressable Strategy & Activation

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April 2024  - Feb 2025 
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Manager, Addressable Strategy & Activation

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March 2022 - April 2024
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Leading multi-channel programmatic and digital media investment strategy across a range of verticals include healthcare, finance, CPG, skincare and government organizations.  Work with MarTech, Data Science, Data Systems, Creative, and Analytics are a few of the vital points of communication for collaboration to be successful in the program.

Key clients included Western Union, Novavax, Aetna, Circle, and USPS Results of implementation achieved 10% CPA decrease.

Company Information

100 W 33rd St 3rd fl, New York, NY 10001

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Work Verification: askparyroll@mbww.com
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Reference: laura.tumulty@kinesso.com
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Phone number: 212-605-4811
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iProspect
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Manager, Display (Programmatic)

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August 2021 - March 2022
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Leading strategy and implementation for clients across verticals. Responsible for marketing plan and budget management in the US Market for Tory Burch and International Markets of LinkedIn. Along with developing agile activation strategies to optimize media scale and drive customer acquisitions at an efficient 2x ROAS.

Company Information

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150 East 42nd St, New York, NY 10017
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Work Verification: alex.herman@dentsu.com

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Reference: rebekah.shalit@iprospect.com
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Phone number: 212-689-6800
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Dollar Shave Club
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Digital Operations Specialist

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May 2019 - August 2021
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Led multichannel media tracking and activation operations for International Markets.  Leveraging cross-channel attribution modeling and measurement to drive audience targeting, customer acquisition and optimization. Launching programmatic media in-platform across display, video and native channels.  Collaborated with MarTech, Data Science & Systems, Creative, Strategic Analytics and Digital Product.  Key accomplishments were managing the implementation of a new technical stack saving the company +300k in fees as well as achieving a lowered CPA.

Company Information

406 Blackwell St, Suite 2600, Durham NC 27701

13335 Maxella Ave, Marina Del Rey, 90292 (location during employment)

Work Verification: ethan.batstone@dollarshaveclub.com

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Digital Operations Associate
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GroupM - Mindshare LA

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May 2018 - April 2019
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Assisted with management of digital direct, programmatic & paid social activation tracking for International Markets.  Responsible for tactical implementation of $25+ million investment budget setup and measurement.  Active in relationship and communication management with publisher account/activation teams.  Experience with publishers across verticals including Conde Nast, Disney-ESPN, and NBC Universal. Based in Mindshare-Neo, evolved contributions included paid search assistance for Sage Enterprises and Customs & Border Patrol.  Digital investment primary clients included Facebook/Oculus, BP/Arco, Nature Made and Japan Airlines.

Company Information

12180 Millenium Drive, Suite 320, Playa Vista CA 90094

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Work Verification: people@groupm.com
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Reference: Scott McDonald
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Phone number: 310-309-8500
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Digital Marketing Consultant
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Source Music Group

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Sep 2017 - April 2018
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Leading e-commerce design operations & paid social for licensing company. Responsible for managing digital catalogue and UX planning in collaboration with offshore creative consultants.  Assisting with B2B customer acquisition and organic YouTube content to maximize brand reach.  Cross functional collaboration included managing DAT catalog digitization in tandem with independent audio engineer.

Company Information

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Work Verification: Khalid 
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Digital Account Manager
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Business Times Interactive

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March 2017 - August 2017
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Coordinated digital media and web design projects for Midwest small-to-medium b2b as well as b2c clients based including St. James Winery, CIDAN Machinery email campaigns and Elements Home Energy Solutions. Highlights from my time included renewing a paid social client and increasing organic search +20%.

Company Information

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Columbia, MO, 65201
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Phone number:  573.577.1965
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Gallery Marketing Director
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Sager Braudis Gallery

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March 2016  - August 2016 
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.Strategic marketing and direct acquisition sales director driving privately owned commercial fine art gallery to exceed goals by +10% in first month. Developed new revenue streams including local design partnerships and launching e-commerce sales of fine jewelry.

Company Information

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1025 E Walnut St, Columbia, MO, 65201
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Phone number:  573.442.4831
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Executive Development Program, Sales Supervisor

Macy's

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September 2015  - March 2016 
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Coordinated implementation of Macy’s selling initiatives and associate training for women's shoes, fine jewelry, and the handbags department.  Highlights from my time sales management included improving customer acquisition 5%+, customer ratings and inventory management internal procedures maximizing audit match rate while lowering loss.  Position aided transition of store liquidation during national corporation changes.

Company Information

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Phone number:  573.442.4831
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Administrative Assistant
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Prudential Rubloff

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May 2010 - December 2011 
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Managed day-to-day office procedures, records keeping and client communication for luxury realtors in the Chicago Gold Coast. Key functions covered MLS updates, rental application processing and website updates. Re-organized the file structure to improve efficiency

Company Information

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Reference: mmichelin
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Skills + Certificates

Use the below section to list out inputs in monographic resume-friendly format.

CONTACT
Consulting@tayastephens.com
+1 562.305.0955
www.tayastephens.com
North Little Rock, AR

EDUCATION

The Chicago School of Professional Psychology

MA., IO Psychology, 2019

Truman State University

BA, Public Comm & Advertising, 2015

CERTIFICATES + SKILLS

Integrated Digital Media

Programmatic Retail Media

Search & Social

FUN FACTS

Pup Mom

Theatre Nerd

Foodie

III. Cover Letter + Headshots

Cover Letters + Hire Notes

Date

Job

Thank you for taking the time to review my background. I’m sure you receive 100 a day, so I wanted to take a moment to highlight the value I may bring to any team culture.  Work extends into long hours and often, high-stress environments, so I find it’s important to bring a gracious attitude to any environment. Operations drive output, but people create the magic. I look forward to the opportunity to learn a little magic from your team.

-         TS

Course 02

Content Planning

Learn tools for organizing ideas, setting goals, and building consistent schedules. From brainstorming to publishing, this course helps turn scattered thoughts into a cohesive plan.

Course 03

Process Improvement

Discover how to analyze workflows, identify inefficiencies, and implement smarter systems. This course helps you create processes that actually work, for a team or just for yourself.

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